Hearthside is one of the main food manufacturers in the USA. In fact, there’s almost no chance that you haven’t eaten food created in their facilities. Ever had a granola bar? Yep, us too.

We teamed up with the amazing team at Greenstone to help with the new Hearthside website. They wanted fun looping visuals to energize the site (like how granola bars energize our hikes… no? Okay okay).

Needing to keep things as abstract as possible, we designed a system of 3D infinite-loops. Striking a balance between not-too-realistic looking and also not-too-cartoony we found the sweet spot and have probably stared at these for way too long.