Twitch built something genuinely new for the Mickey17 film launch — a live, interactive activation where custom-shot footage played out in real time and the Twitch chat itself controlled how events unfolded. The results were strong. They wanted to submit to the Clios and needed someone to tell the story right.

They came to us with a general overview of the campaign and a link to the Clio submission criteria. We did the work of marrying those two things — reading exactly what the judges were looking for, then building a script that hit every one of those points while staying true to what made the activation special.

From there we immersed ourselves in the Twitch world, compiled footage from across the activation, designed custom motion graphics that served the narrative, and pulled sound bites that amped the story up. Soup to nuts, fast. They won silver.

Humain is building the first culturally aware AI for the Arabic-speaking world — trained on Arabic culture from the ground up, not adapted from Western models. Adobe partnered with them to power key parts of the platform, including Firefly for image generation. A significant moment for an entire region.

This was a visionary overview that needed to get a lot of people excited, fast. We built a sizzle reel that matched the ambition: culturally grounded footage, AI-generated visuals, and fully custom motion graphics with Adobe products rebuilt to show what the Humain partnership could look like.

The goal was to capture the feeling and emotion of something genuinely new — and give the partnership the launch it deserved.