Arize is changing the game for the artificial intelligence industry. Or so they say! It’s all so complicated and abstract that it’s hard to explain in under 2 minutes. That’s where we came in.

We created an animated explainer video that helped their brand tell their story, which now lives on the front page of their website and kicks off meetings with potential customers.

We wrote a script and developed a visual identity that takes the abstract and makes it tangible. Using fun hyperbolic characters and a vector-based data visualization, we animated this short video and topped it off with sound effects to help the Arize brand make a splash in this exciting new market.